Revulytics Blog

Topic: C Suite

Reducing Legal Exposure in Software License Auditing, a Data-Driven Approach

Over the years, the software vendors conducting the most licensing audits haven’t changed much, according to the most recent survey by the International Business Software Managers Association (IBSMA). Microsoft, Adobe and IBM still top that list. ...

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Victor DeMarines  

|  December 04, 2018   |   Software Piracy

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   C-Suite

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   C-Suite

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

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Joseph Noonan  

|  July 11, 2018   |   C-Suite

2018 Revulytics Software Piracy Statistics and Thoughts on the BSA Global Software Survey

BSA | The Software Alliance recently released its 2018 Global Software Survey and I thought it would be useful to review some of the findings and their implications for software vendors and end user organizations.

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Joseph Noonan  

|  June 07, 2018   |   Piracy Statistics

Why Private Equity Investors Are Talking About Compliance Intelligence

Having pretty much maxed out cost-cutting opportunities, private equity investors are increasingly looking for ways to boost top-line growth for the companies in their portfolios, with the aim of keeping pace amid market conditions and investor ...

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Joseph Noonan  

|  May 09, 2018   |   Compliance Analytics