Revulytics Blog

Topic: C Suite

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

  On-premise software vendors are incorporating subscription-based pricing models that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and Microsoft have all adopted hybrid (on-premise and SaaS) deployment ...

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Victor DeMarines  

|  October 17, 2019   |   Cloud

[INFOGRAPHIC] 2019 Revulytics Software Piracy Statistics

Commercial Value of Unlicensed Software in North America and Western Europe Data from the BSA Global Software Survey 2018 shows significant revenue generation opportunities in regions with strong intellectual property (IP) laws.

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Victor DeMarines  

|  September 27, 2019   |   Software Piracy

How Well Do You Really Know Your Customers?

Remember the still-maligned Windows Vista operating system upgrade? What about Google’s Lively 3-D virtual world simulator and Allo instant messaging platform? While it’s easy to have missed those short-lived or misconceived products, it’s much ...

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Joseph Noonan  

|  September 06, 2019   |   Product Management

Four Data-Driven Ways To Combat Software Piracy

Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed on personal computers is unlicensed, with the commercial value of that unlicensed software coming in at $46.3 billion. ...

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Joseph Noonan  

|  August 06, 2019   |   Software Piracy

Reducing Legal Exposure in Software License Auditing, a Data-Driven Approach

Over the years, the software vendors conducting the most licensing audits haven’t changed much, according to the most recent survey by the International Business Software Managers Association (IBSMA). Microsoft, Adobe and IBM still top that list. ...

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Victor DeMarines  

|  December 04, 2018   |   Software Piracy

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   Growth

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

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Joseph Noonan  

|  July 11, 2018   |   Growth