Thanksgiving always brings us to thoughts of spending time with family and friends. It also gives us time to reflect on the events of the past year. While we are thankful for so many reasons, in this blog post, we’d like to take a look at the five biggest mistakes or “turkeys” that have happened in the software piracy area in 2011.
1. SOPA. The Stop Online Piracy Act currently being discussed in Congress has been much maligned with claims from many sources that the bill essentially amounts to online censorship. V.i. Labs doesn’t support it either but not because it is censorship, but because it simply won’t stop online piracy. Trying to stop piracy by adding new tools to disable access to the piracy channels is a futile strategy for software vendors. Past experience suggests that these tactics only create new methods and approaches for sharing pirated content (for example, the rise of cyberlocker service providers). We believe software vendors should focus their resources on reducing the piracy of their products by tracking the adoption of unlicensed software and legalizing organizations and users through education and direct compliance programs.
2. The Whistleblower Process. Uncovering software piracy by relying on company whistleblowers is an imperfect process that spawns whistleblowers with ulterior motives. Most whistleblowers are former disgruntled employees with axes to grind. Some, as in this recent case with Tiger Communications, are actually the culprits who downloaded the pirated software to a company computer then turned them in when he was fired. The Business Software Alliance is also trying a new tactic of entering whistleblowers into a sweepstakes to win $1,000, regardless of whether or not a settlement is actually reached. This is bound to bring about false accusations just so people can enter the contest.
3. Employee apathy. A Federation Against Software Theft (FAST) Barometer Report on software piracy published in September revealed that two thirds of UK workers turn a blind eye to their employers’ use of pirated software. While we don’t think whistleblowing is an effective method of uncovering software piracy use, we do think employees who are aware their employers are using pirated software should encourage their employers to pursue a course of action that will bring them into compliance. As more and more software vendors adopt amnesty programs forgiving past software piracy transgressions in exchange for new compliant customers, this process should improve.
4. China. While the Chinese government claims software piracy issues in their country are not a major concern, the facts continue to tell a different story. Companies that operate in China and other locales where software piracy laws are not strongly enforced steal an estimated $1.6 billion from their in-market competitors, according to a recent report from Microsoft. The bottom line is that governments need to strengthen their anti-software piracy laws so that all companies that operate within their borders are on the same even playing field. It will promote better competition and better quality products.
5. Our last turkey is not a turkey at all, it’s actually an ostrich: all the software vendors who stick their head in the sand and ignore their own software piracy issues. These vendors believe that turning a blind eye to software piracy provides them with a form of viral marketing. In reality, they are losing revenue (that they cannot even quantify), creating an unlevel playing field for their customers, and giving the appearance that the use of pirated software is an acceptable and commonplace practice.
Thank you for your continued support and interest as we work together to confront software piracy and license overuse!
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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