Revulytics Blog

Thanks for a great software piracy webinar yesterday!

July 30, 2008


I wanted to thank everyone for making yesterday's webinar ("Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue") a big success!

  • Keith Kupferschmid, SVP, Intellectual Property Policy & Enforcement at SIIA, did a great job of explaining the piracy landscape and how real businesses are using pirated software to gain advantages over their competitors (interesting point - Keith noted that many of these businesses are mid-sized companies averaging over 150 employees and annual sales of $17M).
  • My fellow blogger here, Vic DeMarines, offered more insight into ways of using technological approaches to understand the actual use of pirated software and turn that data into leads an ISV can pursue.
  • The audience was packed with folks from ISVs big and small and asked some great questions (you can hear them at the end of the webinar)
  • But my vote for MVP yesterday? Tracy Cook from Redmond Media Group (who sponsored the webinar). Tracy was running the webinar behind the scenes from her office in Chatsworth, CA. About halfway through Vic's presentation she sent me a private chat message: "Earthquake! A good one! Good thing my phone is on mute!" After assuring me she was OK, Tracy continued to make sure things ran smoothly and no one had any idea of what had happened (indeed, it wasn't until later last night that I heard that it was a 5.4 quake and that buildings were swaying!).

So, if you missed all the excitement yesterday, don't worry - you can watch the recorded webinar at any time!

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.