Revulytics Blog

Software Pirates - In Our Backyard!

September 3, 2008

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You may recall my post this summer about a legitimate business in the UK that was using pirated Autodesk software. Well, yesterday the Worcester (Mass.) Business Journal reported on a local company that paid the BSA “$80,000 to settle claims that the company was using bootleg copies of Microsoft and Symantec software.”

The surprising (disappointing?) thing is that the company, Communication Technology Services, is a technology company that should know better than to use bootleg copies of software. According to their website, they “provide Enterprise Customers with structured cabling, wireless local area network and IP PBX solutions which help them achieve productivity gains and focus on core business objectives.”

Of course, this does underscore the figures Keith Kupferschmid of the SIIA cited during our anti-piracy strategies webinar in July. He noted that the average infringing company in the U.S. has over 150 employees and annual sales exceeding $17M. We’re used to hearing about infringement cases in emerging markets, but we shouldn’t ignore what’s going on in our own backyards. I don’t know of too many software vendors that would pass up an opportunity to collect $80,000.

While I think that education is an important component of an anti-piracy strategy, clearly there are organizations out there that are using pirated software to run their businesses. According to the article, the BSA “was alerted to the pirated software being used by CTS by an anonymous report.” This is a good thing, but it seems like software vendors could recover even more revenue using an anti-piracy solution that automatically detects and reports when specific businesses are using illegal software.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.