Wow - where to begin? The last seven days have been abuzz with software piracy in the news.
BSA/IDC Software Piracy Study
Let's start with the publishing of the Seventh Annual BSA/IDC Global Software Piracy Study. Matthew Schwartz at InformationWeek had a nice article (in which V.i. Labs was quoted), but we have some additional thoughts:
Even with relatively low piracy rates, the size of the technology markets in North America and Western Europe led to a combined $21 billion in unlicensed software in 2009 (41% of the worldwide value) – highlighting a significant opportunity for revenue recovery by those ISVs who can identify and report on the businesses actually using their software without a license.
Pirate Bay Taken Offline (oh wait, they're back again)
A German court issued an injunction against The Pirate Bay's bandwidth provider that temporarily took the site offline. When the site came back today, they didn't exactly seem repentant - perhaps quite the opposite as their homepage showed (click to enlarge):
Not to sound like a broken record (skipping MP3?), but attacking the distribution channels is like playing Whac-a-Mole and the resiliency of sites like The Pirate Bay are proof of this.
2010 CODiE Awards
OK, this isn't specifically software piracy news, but our CodeArmor Platform was selected as a winner of the prestigious CODiE Awards for “Best DRM Solution.”
A couple of points:
As this week's news has shown, software piracy is still a global problem and focusing on the distribution channels is a Sisyphean task. It's increasingly important for ISVs gain an understanding of their specific software piracy challenges. Only by identifying the actual infringers of your software (as well as the the volume of infringements) can you make data-driven decisions on how best to confront it.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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