Perhaps it's because I tend to be an optimistic, "glass half full" kind of guy, but I really do like this analogy quite a bit (you may recall reading the original post and Part 2). My original premise started with these thoughts:
Most of you are probably familiar with the expression, "When life gives you lemons, make lemonade." Stated more simply: make something sweet out of something sour.
Even better, take a lesson from the kids in your neighborhood and sell the lemonade to increase your revenues from something sour.
It seemed I wasn't the only one thinking along these lines as software vendor Avast did just that when it discovered nearly 750,000 users of a single pirated license of their application:
"The company is turning the piracy into a marketing opportunity, looking to flip users of the pirated version to genuine software by popping up a notice on machines with the illegally-shared edition offering a link to the free or paid-for versions."
V.i. Labs' CodeArmor Intelligence has identified more than $1.2B in license revenue opportunities for our top customers who have recovered millions of dollars by turning pirates into customers. The next logical step is helping software companies to automate license revenue recovery like Avast.
To extend our lemonade stand analogy - we're helping vendors build lemonade vending machines. For vendors with B-to-C or B-to-SMB offerings (or a thriving ecommerce/digital distribution business), allocating resources to reach out to thousands or millions of individuals or small businesses using unlicensed software doesn't always make sense. Instead, we're helping vendors to automate license revenue recovery with a low impact, low touch approach to piracy and license overuse to create a new revenue stream. Take a look at this short (5 minute) video and let us know what you think in the comments!
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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