Revulytics Blog

Software Piracy Lemonade - Part 2

December 7, 2010

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Regular readers of our blog were likely not surprised to read PC Pro's story that, "A single licence for Avast security software has been used by 774,651 people after it went viral on a file-sharing site."

The article notes (emphasis added) that:

The licence is being used in 200 countries – and has even been installed on two computers in the Vatican City, Avast added.

“It was quite interesting how fast it went, but at some time the party has to end,” Avast spokesman Lyle Frink told PC Pro.

The company is turning the piracy into a marketing opportunity, looking to flip users of the pirated version to genuine software by popping up a notice on machines with the illegally-shared edition offering a link to the free or paid-for versions.

I was pleasantly surprised to see that the first two comments to the article were positive and supported Avast's response. I especially liked one that was titled "Making Lemonade" from commenter "cheysuli" that echoed a theme of a blog post of ours from this summer.


Image Rights: http://www.flickr.com/photos/agizienski/3778965891

Overall, it's good to see more software vendors taking a proactive and enlightened approach to software piracy by measuring its impact and recognizing that these businesses aren't pirates - they're leads.

A single licence for Avast security softwarehas been used by 774,651 people after it went viral on a file-sharing site, according to the company.Read more: Single software licence shared 774,651 times | Security | News | PC Pro http://www.pcpro.co.uk/news/security/363379/single-software-licence-shared-774-651-times#ixzz17QnaPmvM

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.