ComputerWeekly had an article on the long-term effects of software piracy on the UK economy yesterday that raised an issue that ISVs sometimes overlook:
"Because the software is not genuine, suppliers are unable to replace or fix faulty products, and pirated software typically includes malicious code that causes problems."
Recovering revenue lost to unlicensed software is a top priority for ISVs (as our CodeArmor Intelligence customers are doing to the tune of millions of dollars), but vendors should also remember that not every user of unlicensed software knows that they are using pirated software.
"Consumers and businesses tricked into paying for software they think is legitimate can also find themselves victims of identity theft through hidden spyware."
Most software vendors recognize the negative impact to their reputation, good will and branding when a flaw in their applications comes to light. At a time when criticism and complaints travel at the speed of light on Twitter, reputation management is becoming even more important.
The damage and corporate embarrassment is even worse when the source is pirated software. Bugs introduced during the cracking process or malware added downstream in the piracy distribution channels quickly become the vendor's problem. Software vendors can mitigate the damage to their reputations by using piracy business intelligence to identify these users, bring them into license compliance, and ensure that they are using the latest supported versions of the software.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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