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With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole.
Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Unfortunately for many of them, visibility into what happens after the download is eclipsed, and they have no idea how those free trial users engage with their application.
Check out our latest infographic below to see how software usage analytics is illuminating the customer journey during free trials for software marketers.
Vice President, Marketing at Revulytics
Martha joined Revulytics in 2015 bringing her passion for marketing innovative technology solutions and services. She is responsible for driving marketing innovation and execution across branding, demand generation, new market penetration, sales enablement and pipeline acceleration. Prior to Revulytics, Martha served as VP, Enterprise Marketing at Intralinks and was Director, Americas Marketing at Sophos where she was instrumental in building a world class marketing function and growing the business. She began her marketing career at Motorola in the United States and Europe. Martha holds an MBA from the J.L. Kellogg School of Management, Northwestern University and a Bachelor’s from Bowdoin College.
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