While there are (usually) always good reasons for making changes to your product's user interface, the challenge is to determine how those changes will impact your customers before you implement them. When developing a new user interface for its photo editing application, one of our customers needed to understand the impact of increasing its minimum resolution requirements from 1024px to1920px.
The UI team believed this increase was critical to provide a better-looking UI that would drive competitive advantage, but the engineers were concerned that there were too many existing customers whose hardware did not meet this minimum requirement, which would lead to dissatisfaction, or even worse, churn.
The product management team decided to settle the debate by backing up gut feelings with actual facts using their software usage analytics tool. Based on data provided in hardware architecture reports, product management made the strategic decision to increase its minimum resolution requirements, thereby providing a better user experience for 95% of its customer base.
Interested in learning more about software analytics in action and real-world results product managers have achieved? Download our latest ebook, Take the Guesswork out of Product Management: Building Better Applications with Software Analytics.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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