Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.
Software usage analytics can answer dozens of crucial "How and Why" questions about user environments, prospect evaluation and buying cycles, product conversions, renewals and upgrades, feature usage, and software reliability. You may be expert in developing engineering, graphic design, CRM, or ERP software, but that doesn't mean you should automatically assume you should develop your own software usage analytics solution.
Consider some of the requirements of a successful software usage analytics solution:
The act of collecting data alone is relatively simple, but creating the underpinnings to transform data into actionable intelligence that is easily shared, studied, questioned, and interpreted (within a secure, scalable, cost-effective framework) is more involved.
Be sure to consider whether you have the domain expertise, resources and time before jumping in to build a software analytics program.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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