Revulytics Blog

SIIA Webinar this Tuesday-"Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue"

July 25, 2008

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In case you hadn't seen this yet, I wanted to let you know that we're doing a webinar with SIIA's Keith Kupferschmid, SVP, Intellectual Property Policy & Enforcement. It's this Tuesday, July 29, at 2:00pm EDT/11:00am PDT.

We'll go behind the scenes of software piracy to reveal how companies are using unlicensed software to build their businesses. As we've talked about in this blog, infringing organizations aren't just in emerging markets.

We're going to talk about how to identify these companies and turn them into paying customers using a number of different strategies (including how the piracy channel itself can be leveraged with technology solutions to generate leads).

We'll cover:

  • How to determine if piracy is a problem for your company
  • How to choose the best anti-piracy strategy for your company – prevention vs. lead generation
  • How to recover revenue from corporate pirates (average revenue recovered can range from $500k to $3M)
  • What the average infringing business looks like, why they are using pirated software, and how it gets there

 

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.