You may have seen our announcement about CodeArmor Intelligence 5.0 last week, but I wanted to comment on the journey we’ve been on with our customers that's driven us to this new version.
First, some statistics:
We first introduced CodeArmor Intelligence in 2008 to meet software vendors’ need to quantify the scope of their piracy problem by automatically and systematically identifying the actual use of their applications. In that announcement, Keith Kupferschmid (then SVP, Intellectual Property Policy & Enforcement at the Software & Information Industry Association), said, “Many of the leads we act on come from insider or other sources. With V.i. Labs’ new technology, organizations can potentially generate high-quality leads to accelerate efforts to recover revenue from businesses using pirated software.”
Clearly, that potential to generate high-quality leads has been met many times over. What was then a new approach to piracy is now a proven solution.
Today, companies like Adobe are at the forefront of this strategy - just look at Richard Atkinson's title: Corporate Director, Global Piracy Conversion Team (and be sure to listen to what he had to say about the strategy in our recent webinar, "How Adobe Protects Customers From Software Piracy").
With more software companies adopting a piracy conversion strategy, we have enhanced CodeArmor Intelligence to make it even easier for customers to drive new license revenue:
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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