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The report comes with full filtering capabilities that enable you to look into specific user groups and identify trends between different types of users or product status. For example, you can find out whether trial users engage any differently than paying customers, or how usage patterns vary between power users and basic users.
This information is invaluable to gauge users’ interest and loyalty to your product and will help you take important product decisions to improve user engagement, conversions, and retention. This info can also serve as a basis for you to build more effective ReachOut in-app messaging campaigns.
Accessing the Report
To access the new report, log in to
Once on the User Engagement report page, you will find the following charts that highlight how people have been using your application.
Number of Days Engaged with Application: See the number of days your users have run the application within the selected date range. For example, this chart
Number of Sessions: This chart shows you how many times users have launched your application over a given period.
Runtime Hours Across All Sessions: This
The previous metrics show the number of days or runtime sessions by
Investigating particular groups with drill-down functionality
The User Engagement report allows you to drill down into any chart to investigate each segment separately. You can click on each element in the chart to drill down on a specific user group. For instance, if you’re looking at the Number of Days Engaged with Application chart and you click on the 30 – 44 days user group, you will be able to see the runtime sessions and hours distribution specifically for those users.
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