You may remember Mike Schramm from our webinar on "Ecommerce Strategies for Converting Unpaid Users to Paying Customers." Mike is the former head of eCommerce Programs and Operations for Autodesk and is now advising software companies on digital marketing, ecommerce, and operations change management.
Mike and I just co-authored "Making Software Pirates Pay: An Ecommerce Conversion Playbook" that builds on the content from the webinar to provide you with specific steps you should take when converting pirates to paying customers using in-application messaging and ecommerce best practices.
Software vendors of all sizes can take advantage of a piracy conversion strategy to drive new license revenue, and this playbook shows you how.
Industry leaders like Microsoft, Adobe and Autodesk have been using software
intelligence to better understand who is using unlicensed versions of their
software so they can develop data-driven strategies to address piracy and
generate new license revenue.
Whether you are a large or small software vendor, this playbook will show you:
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, ...
Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed ...
Jason and Michael hit the road to Connecticut again - this time to talk to Gerber Technology’s VP and GM Sam Simpson. Sam talks ...