Revulytics Blog

Piracy Business Intelligence in 2009

February 2, 2010

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Last week we announced some of our major accomplishments in 2009. Perhaps the most interesting is the number of ISVs now tackling their software piracy problems through piracy business intelligence.

“During a particularly turbulent economy where the bottom line was a key
issue for
most companies, 2009 was the year CodeArmor shined. We proved
that software vendors
can turn their piracy problem into a method to develop critical
business intelligence
in new markets and uncover lost license revenue,” said Joseph
Noonan, president
and CEO of V.i. Labs. “Our efforts over the course of last year
have resulted in
acceptance of our strategy and technology with leading ISVs in
the CAD/CAM, PLM
and EDA markets and other high value software vendors.”

We estimate that the CodeArmor platform is currently protecting an estimated $4 billion in software assets. These ISVs have recognized the value of quantifying the scope of their piracy problem by identifying the companies that are using their applications without paying for them. While global surveys are a good starting point from an industry perspective, the ability for vendors to make data driven decisions is a big advantage with a strong ROI.

- Michael

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.