Revulytics Blog

Implementing Consumption-Based Licensing: How Software Usage Analytics Can Help

Perhaps you are familiar with the concept of usage-based automobile insurance, which leverages telematics to more closely align premium rates with actual driving behaviors. Progressive, for instance, has an offering that monitors driving behavior ...

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Keith Fenech  

|  September 26, 2017   |   License Compliance

Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust ...

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Keith Fenech  

|  September 15, 2017   |   Marketing

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.

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Keith Fenech  

|  September 07, 2017   |   Product Management

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.

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Keith Fenech  

|  August 29, 2017   |   Product Management

OpenView Labs: Best Practices for Increasing Trial Conversions

You walk into a coffee shop you’ve been coming to for years that is a few steps from your office. As you duck and weave through the crowds and wind your way to the register, you place your order, and then grab a cup of the free new caramel cotton ...

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Keith Fenech  

|  August 23, 2017   |   Marketing

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

What Is Software License Overuse?

Software license overuse - also known as “unlicensed software” - occurs when the use of software exceeds the terms under which it is licensed, and presents a different set of challenges to software producers and their compliance programs than its ...

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Victor DeMarines  

|  August 11, 2017   |   Revenue Recovery