April 04, 2018 Product Management

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of ...

Continue Reading

March 20, 2018 Product Management

Software Usage Analytics and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the ...

Continue Reading

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.

Continue Reading

OpenView Labs: Best Practices for Increasing Trial Conversions

You walk into a coffee shop you’ve been coming to for years that is a few steps from your office. As you duck and weave through the crowds and wind your way to the register, you place your order, and then grab a cup of the free new caramel cotton ...

Continue Reading

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

Continue Reading

What Is Software License Overuse?

Software license overuse - also known as “unlicensed software” - occurs when the use of software exceeds the terms under which it is licensed, and presents a different set of challenges to software producers and their compliance programs than its ...

Continue Reading

Microsoft Application Insights vs. Revulytics Usage Intelligence: Play the Game You’re Best At

In 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. ...

Continue Reading

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

On a recent webinar, we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

Continue Reading

Expanding Your Software Business in China and Emerging Markets

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”

Continue Reading