Revulytics Blog

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining ...

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Michael Goff  

|  July 23, 2018   |   License Compliance

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

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Joseph Noonan  

|  July 11, 2018   |   Growth

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

2018 Revulytics Software Piracy Statistics and Thoughts on the BSA Global Software Survey

BSA | The Software Alliance recently released its 2018 Global Software Survey and I thought it would be useful to review some of the findings and their implications for software vendors and end user organizations.

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Joseph Noonan  

|  June 07, 2018   |   Software Piracy