April 04, 2018 Product Management

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of ...

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March 20, 2018 Product Management

Software Usage Analytics and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the ...

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder ...

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China’s Golden Week and its Impact on Software Piracy

Going back through the years of our compliance intelligence data on the use of pirated software, it’s interesting to see how much impact holidays like China’s Golden Week can have. According to some reports, “about half of China’s 1.4 billion people ...

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In Search of Amazon-Like Disruption? Start With Product Usage Data.

Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a ...

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Implementing Consumption-Based Licensing: How Software Usage Analytics Can Help

Perhaps you are familiar with the concept of usage-based automobile insurance, which leverages telematics to more closely align premium rates with actual driving behaviors. Progressive, for instance, has an offering that monitors driving behavior ...

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Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust ...

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Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.

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Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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