Revulytics Blog

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

Picture of Joseph Noonan

Joseph Noonan  

|  September 28, 2018   |   C-Suite

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

Picture of Keith Fenech

Keith Fenech  

|  August 28, 2018   |   Usage Analytics

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

Picture of Joseph Noonan

Joseph Noonan  

|  August 16, 2018   |   C-Suite

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

Picture of Michael Goff

Michael Goff  

|  August 14, 2018   |   Usage Analytics

Analyzing User Behavior Through Lifetime Event Usage

Lifetime Event Usage is a measurement of the number of times that a user generated an event throughout their lifetime, i.e., starting from when the tracked application was installed until the last time that the user was active. The aim behind this ...

Arielle Bonnici  

|  August 09, 2018   |   Conversion Funnel
August 07, 2018 Usage Analytics

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

Picture of Victor DeMarines

Victor DeMarines  

|  August 07, 2018   |   Usage Analytics

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

Picture of Keith Fenech

Keith Fenech  

|  July 31, 2018   |   Usage Analytics

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

Picture of Joseph Noonan

Joseph Noonan  

|  July 11, 2018   |   C-Suite