Revulytics Blog

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

May 24, 2017


It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves?

For start-ups, that’s a proposition complicated by the pressure to show traction and gain a foothold, before we slump into irrelevance. As such, we can have a tendency to make business decisions on how to further develop and roll out packaged software based on metrics like downloads, registered users and raw page views, numbers that present a flash of the growth potential we believe to be huge. But recent history (which in our space could be defined as the span of a week) is littered with promising ideas that failed to matrix with the insight necessary to fuel sustainable growth. I think it’s a failure due in part to the overreliance on these so-called vanity metrics, numbers that give us a pretty good idea about whether we have a good idea, but can’t provide any direction on how to execute it.

How can we gain insight into what helps us improve the experience that customers have with our desktop applications, boosts engagement, and allow us to meet our business goals? Let’s look at some things we can measure that help us make insight-driven business decisions....

Read the full article on OpenView Labs

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Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.