Revulytics Blog

New Podcast on Sources of Software Piracy Leads

April 4, 2011


Join Dan Thompson and Michael Goff for a conversation on the differences among different sources for software piracy leads.

Listen to learn:

  • The differences between a reactive and proactive approach to acquiring software piracy leads
  • The relative volume and actionability of leads you can expect from each source
  • The significance of the fact that 98% of pirates settle without going to court

Click below to listen to Sources of Software Piracy Leads (6:16)

For more details on piracy leads and recovering license revenue, don't forget to check out the recent webinar that we mentioned: "Software License Compliance 101: Best Practices for Settlement and Lessons Learned in the Field"

Dan and Michael

Key Piracy Takeaway:

Piracy business intelligence is a proactive approach to generating piracy leads that yields the best volume and actionability to recover revenue.

Activate Your Data-Driven Compliance Program

Add new license revenue by detecting, identifying and converting unpaid users into paying customers.

Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.