Revulytics Blog

New Podcast on $1 Billion Piracy Pipeline Milestone

May 14, 2011

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Join Michael Goff and Vic DeMarines for a discussion about our recent announcement that more than $1 billion in revenue recovery opportunity has been identified by top customers since deploying CodeArmor Intelligence.

Listen to learn:

  • The differences between V.i. Labs Piracy Revenue Pipeline number and the BSA's annual estimate of global software piracy
  • The implications for individual software companies in the B2B and B2C spaces
  • Shifts in approaches and mindsets in dealing with software piracy

Michael-Goff-and-Vic-DeMarines

Michael and Vic

Click below to listen (7:09)

(Read our blog post on the Avast case that we referred to in the podcast)

Key Piracy Takeaway:

Using Piracy Business Intelligence, top software vendors have identified over $1 billion in license revenue recovery opportunity

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Add new license revenue by detecting, identifying and converting unpaid users into paying customers.

Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.