Revulytics Blog

Methods to Reduce Game Piracy

February 15, 2007

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Good discussion on methods to reduce Game piracy on Gameproducer.NET (http://www.gameproducer.net/2007/02/13/7-ways-to-prevent-piracy/#comment-54812).  There are some familiar points being raised for preventing piracy and applying software protection. For example, one reader said those that pirate software would not otherwise buy it or if was really good then they would buy it. I heard this same argument for high value software. Although you can't completely stop piracy you can make it difficult and that is important for recovering revenue. It may be that the person who initially cracked the game would never buy a legit copy, but the thousand who access the cracked version over P2P may. People in general will follow the path of least resistance and if it’s easier to download an illegal version versus pulling out a credit card and going through a tedious purchase process then that is an issue.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.