Revulytics Blog

It Takes Microsoft Clout to See Anti-piracy progress in China

December 28, 2007

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China is the second largest economy in the world and still has high software piracy rates. In this Computerworld article there is a informative discussion of the benefits Microsoft has seen with its anti-piracy strategy. According to the article sources, Microsoft was able to recover or convert pirated licenses revenue to the tune of $164M in one quarter. This type of revenue recovery confirms that any ISV can potentially recover revenue because real businesses are using pirated software. However, Microsoft is in a unique position to combine technology and political clout to see these gains. Although, smaller ISVs will not have resources, money, and connections to sustain an anti-piracy campaign like Microsoft there are some lessons learned:

  • Used a combination of activation and data collection to aid forensic identification of infringements
  • Using in country partner representation and relationships to follow-up and enforce licensing

Based on V.i. Lab’s experience we believe this means additional anti-tampering technologies to prevent crack groups from creating binary patches that disable activation and license enforcement or recover key generation algorithms.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.