Revulytics Blog

IP Addresses Become Fair Game?

April 6, 2009

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According to the BBC when the Intellectual Property Rights Enforcement Directive (IPRED) - enabling copyright holders to force Internet service providers (ISPs) to reveal details of users sharing files - came into effect on April 1st, Internet traffic in Sweden dropped 33%. One the most popular piracy sites based in Sweden is thepiratebay.org. This site indexes, stores and tracks BitTorrent (.torrent) files and is one the most popular sites of its kind especially for software piracy content.

According to Alexa rankings however, the site still ranks 105 and although there was a drop of traffic in the last 7 days, I doubt that traffic will decrease significantly as a result of the directive. In fact, The Pirate Bay is pointing people to IPREDATOR, their recommended anonymous proxy service that appears to have been created by Pirate Bay co-founder Fredrik Neij. We will also probably see other anonymous web proxy services like Tor, Megaproxy, and hidemyass.com grow as pirate users seek alternative ways to protect their IP addresses.

From a software piracy perspective, I believe the best way to determine adoption of your software is by using a piracy business intelligence approach that collects information on an organization only when the pirated software is actually used and the end user or organization has a potential to pay for a license.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.