Data from the BSA Global Software Survey 2018 shows significant revenue generation opportunities in regions with strong intellectual property (IP) laws.
Regional strategies to generating revenue from the unlicensed use of software yield the best results. While an “inside sales” approach works well in North America and the EU, raids with government agencies are a better approach in certain countries in Asia.
Based on aggregate data from Revulytics Compliance Intelligence, these are the top 20 countries using pirated software as of Q2 2019:
3. United States
Based on the BSA’s calculation of the commercial value of unlicensed software in the countries appearing on Revulytics’ top 20, there is a $13.5 billion opportunity for software vendors. Strong IP laws in these countries makes revenue generation more likely where an “inside sales” approach to convert pirated users to paid customers has proven to be successful.
We looked at the use of unlicensed software at the Top 100 Colleges/Universities and Top 50 Engineering Schools as determined by U.S. News and World Report, the Fortune 100, Software Magazine 100, and the Top 100 UK Universities and Top 100 UK Manufacturing Firms as determined by Hoovers. As in past years, there continues to be high rates of unlicensed use of software in these legally-inclined organizations, representing revenue opportunities with high conversion rates.
Vice President, Products & Strategy at Revulytics
Victor DeMarines brings extensive security product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including piracy, reverse engineering and the protection of intellectual property.
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