Revulytics Blog

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

June 14, 2018

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it people like it. In this video, you’ll learn:

  • How responses, both quantitative and qualitative, can be captured as Custom Properties and Custom Events, for future use within Usage Intelligence (including retargeting campaigns based on survey responses).
  • How to follow up with any of the users that gave negative response to dig deeper into their feedback.
  • How to set up a simple automatic campaign that will serve up a bigger survey from a third party provider.

With a combination of ReachOut in-app messaging and Usage Intelligence, reaching users is far more powerful and effective than traditional survey strategies.

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Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

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