Revulytics Blog

Finding Your Hidden Sales Pipeline: How to Use Piracy Business Intelligence to Identify and Recover Software License Revenue

July 30, 2010


Piracy is a challenge for software vendors to address because they are unsure if they have a problem, can’t measure how much revenue they are losing, or don’t know how to identify the businesses using unlicensed software. Vendors tend to find themselves in one of three phases when responding to piracy: Discovery, Reaction or Enlightenment.

In this free, 30 minute webinar we will define and discuss these three phases of responses and explore the anti-piracy strategies pursued by vendors in each phase.

Join V.i. Labs’ Victor DeMarines on Wednesday, August 18 at 11:30 a.m. EDT and you will learn how to:

Identify the organizations using your software unlicensed

Calculate the size of your license revenue recovery opportunity

Prioritize your piracy lead data to recover revenue

About the Presenter:

Victor DeMarines
VP, Products, V.i. Labs

Victor brings extensive security product management and marketing experience to V.i. Labs, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including piracy, reverse engineering and the protection of intellectual property. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.