Revulytics Blog

Example of Price Driving Piracy

October 3, 2008

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Interesting read from InfoWorld (Should you buy from Blackbeard the software pirate? - see my entry in the comments). The article discusses how one user seeking Adobe Photoshop software is tempted to download piracy because of the price point and a lack of other options.

In the case of consumer software, you can impact piracy by offering a lower entry price for a product.

Activate Your Data-Driven Compliance Program

Add new license revenue by detecting, identifying and converting unpaid users into paying customers.

Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.