"As someone who has spent a lot of time discussing piracy with the ISV community and researching the piracy scene, I believe what a software vendor does to combat piracy is directly proportional to its knowledge of the piracy scene motivations and its own piracy activity trends. In fact, you can group how software vendors respond to piracy into three stages: Denial, Reaction and Realization.Let's explore each of these stages in some detail..."
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.