Revulytics Blog

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

May 22, 2018


In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the offer is targeted to the right audiences, and maximize up-sell and cross-sell success.

Let’s take a look at how to set up a drip campaign in ReachOut that will:

  • Prompt users of our Lite edition to upgrade to a more feature-rich edition
  • Offer a discount to try and incentivize those who didn’t convert on the first offer

ReachOut in-application messaging is a great way to execute up-sell and cross-sell campaigns, but there are an unlimited number of ways to customize your ReachOut campaigns to meet your product and promotion strategies. 

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Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.