One of the thoughts we often hear from software vendors echoes the famous quote from Bill Gates on software piracy in 1998:
“Although about 3 million computers get sold every year in China, people don’t pay for the software. Someday they will, though,” Gates told an audience at the University of Washington. “And as long as they’re going to steal it, we want them to steal ours. They’ll get sort of addicted, and then we’ll somehow figure out how to collect sometime in the next decade.” (emphasis added)
Two things stand out:
Despite this, many software vendors continue to accept the inevitability of software piracy (and how this leads to customer misuse) without doing anything to really tackle the problem. On the other hand, software vendors using CodeArmor Intelligence are doing the right thing and have recovered hundreds of millions of dollars in software license revenue.
Watch the recording of our panel discussion with guest speakers from Adobe, ANSYS and PricewaterhouseCoopers. We discussed the impact of the Unfair Competition Act that is helping connect software piracy to fair trade practice requirements as well as software intelligence driven compliance programs and how to leverage forensic evidence of infringement.
You may also want to download the IDC whitepaper, Information Is Power: Combating Software License Misuse and Overuse with Intelligence, to learn how your peers and competitors are using software intelligence to better understand the scope of their problem and recover millions of dollars in license revenue.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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