Revulytics Blog

Dear Vendor, I don't care!

November 12, 2012

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Dear Vendor, I don't really care about you or your company. I don't care if your product has 300 fake awards badges on your website.  I don't even care about your 'bleeding edge' ultra sophisticated feature that took you 12 months to develop. In reality all I care about is how YOU can solve MY problem and help me make money, or save me money...

Yours truly, Prospective customer.

OK, so you really love your product and spent days/nights locked away working on that ultimate feature that will change the world. But hey the only people apart from yourself who care about that are your boss (cause he pays you), your friends (cause they missed you), your family (cause they have to stick with you) and your dog (just cause he's your dog). Customers don't really care about what you do, how hard you work and how brilliant you think your product is. In reality all they care about is how you can make THEIR life better.

So next time you're building a marketing message to sell me your product, please STOP trying to shove the ultimate feature list down my throat and tell me HOW whatever you've built will make MY life better. That is the point where I might just consider listening to what you have to say!

Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.