Revulytics Blog

Developing Data-Driven Product Roadmaps

May 3, 2016


Did you miss ProductCamp Boston earlier this month? It was an amazing day focused on product management topics, but don't worry if you didn't get to see Trackerbird Software Analytics' Keith Fenech's session, "The Science of Software: Developing Data-Driven Product Roadmaps." We're excited to announce that Keith will be doing a webcast encore on May 18, 2016! Register now to learn more about software analytics for product management.


Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download? Keith will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap. Join us and you will learn:

  • Methods for collecting software usage data
  • Which actionable metrics you should focus on when measuring application usage
  • How this data can help you build better products and convert more users to paying customers
Register Now The Science of Software: Creating Data-Driven Product Roadmaps

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.