It has been an exciting few weeks here at V.i. Labs since we announced our acquisition of Trackerbird Software Analytics. You may have read our CEO Joe Noonan's blog post about why we acquired Trackerbird. Today, I want to talk about how software analytics helps product management professionals build better applications.
Pragmatic Marketing's 2014 State of Product Management and Marketing revealed that 28 percent of product teams were kept up at night worrying that delivered features aren't being used by customers. Stop and think about how much work you spend deciding which features to implement and then actually developing them. How did you make those decisions?
Did a lucrative deal hinge on the delivery of certain features (that not all your customers may need)? Did someone loud and persuasive sway the crowd at your last user group meeting? Did someone just as loud and persuasive on your management team make the decision for you?
Software analytics (also known as software usage analytics and runtime intelligence) shows you where, when and how your applications are being used around the globe through real-time interactive reports so you have the data you need to answer questions like:
Software analytics enables you to build better applications by answering questions like these, enabling you to make data-driven decisions about your product roadmap and how to best allocate engineering resources. You can examine usage patterns to determine whether your UX or UI needs to be improved.
Why rely on anecdotal evidence or limited data when making development decisions when software analytics can help focus your efforts on what your market actually wants?
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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