Revulytics Blog

BSA 2011 Global Piracy Study - What Does it Mean to *You*?

May 16, 2012

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Berlin Wall in LondonThe BSA issued its ninth annual global piracy study today, revealing that the commercial value of pirated software rose from $58.8 billion in 2010 to $63.4 billion in 2011. The report also finds that 57 percent of computer users admit to pirating software and that the global piracy rate “hovers at 42 percent.”

The BSA study is always a much anticipated report - by software vendors and detractors alike. Software vendors value the thorough research and methodology that IDC uses to paint a picture of the global piracy problem at an industry level. Detractors always claim that the numbers are inflated and could not possibly be that high.

So here's the question: if you are a software vendor, what does the study and its numbers mean to you?

The study cannot tell individual vendors what their specific piracy problem is - the size, the geographies, the end users of pirated software - none of this is addressed by the study (nor is it intended to). The problem with the study is that it can reinforce the status quo: “Wow - piracy continues to be a really big problem, but we seem to be doing OK, so let’s stay the course.”

Leading software vendors that are taking advantage of software intelligence take a different approach:

  • They are measuring and assessing the actual impact of piracy on their companies' bottom lines
  • They are tracking and identifying the actual users of unlicensed software
  • They are making data-driven decisions that inform their piracy and license compliance strategies
  • They are recovering license revenue previously lost to piracy and license overuse (a sample of our customers sharing results have reported gains of new license revenue of more than $100 million since 2011 using software intelligence data)

So how do you breakthrough the status quo and become a leader?

The status quo typically means reacting to piracy. Youve tried software protection and ended up in an “arms race” with the crack groups while impacting paying customers usability. Youve tried take down notices in an attempt to remove the supply of cracked software in the piracy distribution channels and ended up playing “Whac-a-mole” where one site goes down and two more pop up.

Take the first step to breaking through the status quo by using our license revenue calculator to get a conservative estimate of what a software intelligence-driven compliance program could do for your company. Challenge the status quo - it is not adding measurable revenue to your bottom line.

Activate Your Data-Driven Compliance Program

Add new license revenue by detecting, identifying and converting unpaid users into paying customers.

Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.