Recent posts by Michael Goff

Michael Goff
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.

Piracy Impact Podcast: CNC Software Chief Legal Officer Gary Hargreaves

Jason and Michael took a trip to Connecticut to talk to leading CAD/CAM vendor CNC Software’s Chief Legal Officer, Gary Hargreaves. The company’s Mastercam software is  designed to solve the world’s manufacturing challenges and has more than 250,000 ...

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Michael Goff  

|  June 28, 2019   |   Software Piracy

Listen Up: The Piracy Impact Podcast is Live!

Interested in hearing from the leaders of software license compliance on the front lines of software piracy? Of course you are! These topics are usually covered in one-to-one conversations away from microphones, so we are excited to bring you a new ...

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Michael Goff  

|  June 06, 2019   |   Software Piracy

Was ist die Software-Nutzungsanalyse?

Je nachdem, was Sie tun (Produktmanagement, Softwareentwicklung usw.), können Sie es Software-Nutzungsanalyse, Runtime Intelligence, Software Business Intelligence oder Software Intelligence nennen (falls ich Ihre Lieblingsbezeichnung vergessen ...

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Michael Goff  

|  August 14, 2018   |   Product Management

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  August 14, 2018   |   Product Management

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining ...

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Michael Goff  

|  July 23, 2018   |   License Compliance
June 13, 2017 Software Piracy

[Video] Targeted Software License Compliance to Increase Revenue

Are you responsible for license compliance at a software company? This short video will show you how Revulytics proven solution enables you to identify non-compliant use and recover license revenue without alienating your users.

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Michael Goff  

|  June 13, 2017   |   Software Piracy

Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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Michael Goff  

|  May 31, 2017   |   Marketing

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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Michael Goff  

|  May 19, 2017   |   Marketing

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