Recent posts by Michael Goff

Michael Goff
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.

Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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Why Web Analytics Can’t Weave the Whole Story

Marketing history buffs will be familiar with John Wanamaker, a 19th century retailer who innovated the way consumers learned about, and were swayed to purchase, his products. His list of contributions to marketing’s legacy is long, but for our ...

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How to “Mine the Gap” and Augment License Compliance with Software Usage Analytics

Did you miss the IBSMA Compliance Manager Summit this March and the opportunity to hear Vic DeMarines discuss how software usage analytics are being used to drive license compliance programs and gain insight into prospect and customer needs? Good ...

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Top 20 Countries for Software Piracy and License Misuse (2017)

We analyzed aggregated Revulytics Compliance Intelligence data (the number of unique machines using unpaid software) as of March 2017 to identify the Top 20 countries using pirated or unlicensed software: 

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What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Compliance Analytics in 2017: Seven Stats to Consider

As we enter the New Year, it is customary for a wide-eyed sense of optimism to permeate much of our work. Perhaps this feeling has seeped into how you’re looking at fighting software piracy in 2017. “We sorted out a bunch of customers in 2016 and ...

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