Recent posts by Michael Goff

Michael Goff
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  September 12, 2019   |   Product Management

Q&A with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Now, he’s written a new book, Indistractable: How to Control ...

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Michael Goff  

|  August 23, 2019   |   Product Management

Piracy Impact Podcast: Gerber Technology’s VP and GM, Sam Simpson

Jason and Michael hit the road to Connecticut again - this time to talk to Gerber Technology’s VP and GM Sam Simpson. Sam talks about his more than 40 years at Gerber starting as a software engineer and now as vice president of the company's global ...

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Michael Goff  

|  July 31, 2019   |   Software Piracy

Piracy Impact Podcast: Milos Bogdanovic, Attorney at MSA IP in Serbia

Jason and Michael take advantage of the International Trademark Association’s (INTA) annual meeting in Boston to speak with MSA IP’s Milos Bogdanovic. MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution ...

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Michael Goff  

|  July 24, 2019   |   Software Piracy

Piracy Impact Podcast: Former Dassault Systemes Anti-Piracy Head Andy Clarkson (Part 2)

Be sure to start with Episode 4 for part 1 of this conversation! In part 2 of this interview, Michael continues his conversation with former Dassault Systemes Anti-Piracy and Compliance Head Andy Clarkson. Andy shares more about the evolution of ...

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Michael Goff  

|  July 17, 2019   |   Software Piracy

Piracy Impact Podcast: Former Dassault Systemes Anti-Piracy Head Andy Clarkson (Part 1)

In part 1 of this interview, Michael talks to former Dassault Systemes Anti-Piracy and Compliance Head Andy Clarkson about leaving a 24 year career in UK law enforcement to build a career at IBM and Dassault addressing software piracy. Andy shares ...

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Michael Goff  

|  July 10, 2019   |   Software Piracy

Piracy Impact Podcast: Shantanu Sahay, Partner at Anand & Anand in India

Jason and Michael take advantage of the International Trademark Association’s (INTA) annual meeting in Boston to speak with Anand & Anand’s Shantanu Sahay. Anand and Anand is among the largest practices specializing in Intellectual Property laws in ...

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Michael Goff  

|  July 02, 2019   |   Software Piracy

Piracy Impact Podcast: CNC Software’s Chief Legal Officer, Gary Hargreaves

Jason and Michael took a trip to Connecticut to talk to leading CAD/CAM vendor CNC Software’s Chief Legal Officer, Gary Hargreaves. The company’s Mastercam software is  designed to solve the world’s manufacturing challenges and has more than 250,000 ...

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Michael Goff  

|  June 28, 2019   |   Software Piracy

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