Recent posts by Keith Fenech

Keith Fenech
Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

Visualizing the User Journey Through Your Application with Path Analytics

We recently launched the User Flow reporting module in Revulytics Usage Intelligence, and the initial feedback from sharing it with customers both during beta and since going live has been overwhelmingly positive. Witnessing the excitement and ...

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Keith Fenech  

|  May 08, 2019   |   Product Management

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

Destination CRM: 3 Ways to Become a Data-Driven Customer Success Manager

“You turn schools, companies and government agencies into [hiring company’s] product lovers.” It’s the first line of a job advertisement for a customer success manager at one of the world’s global software giants. The company asks the potential hire ...

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Keith Fenech  

|  February 21, 2019   |   Usage Analytics

How to Enhance Your Product Management Super Powers

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager?

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Keith Fenech  

|  February 12, 2019   |   Marketing

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the ...

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Keith Fenech  

|  February 05, 2019   |   Product Management

Top 5 Product Management Trends of 2018

As we get under way with the new year, let’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Let us know if we missed your favorite trend in the comments section below.

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Keith Fenech  

|  January 04, 2019   |   Marketing

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

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