Last week, V.i. Labs was a sponsor at the Mass Technology Leadership Counsel (MassTLC) Sales and Marketing Summit in Boston, MA. The event brought together sales and marketing professionals from local technology companies to discuss "Building a Lean, Self-Perpetuating Marketing Machine." It was an insightful day of sharing new ideas and strategies on funnel optimization and increasing revenues for your organization.
One of the fun, interactive sessions that V.i. Labs participated in was the "Marketing Technology Fast Pitch." We gave a 90 second pitch on CodeArmor Intelligence and received real-time feedback on our software intelligence technology. It was kind of like speed-dating, but with companies (and without the aid of "liquid courage," unless coffee counts). You have only a minute and a half to grab the attention of hundreds of prospects to see if your solution meets their needs. I'm sure you can imagine what it takes to impress other sales and marketing types. You can watch our pitch below.
When preparing, we quickly learned that it's far easier to stand up in front of your peers and give a 30 minute presentation than a 90 second presentation. However, V.i. Labs' Marketing Director, Michael Goff was able to clearly articulate the V.i. Labs benefits in 90 seconds without skipping a beat (and without getting pitch-slapped by the "time's up" buzzer!).
Each pitch was then evaluated by the group to determine what could be improved, whether they'd recommend the product to a colleague or if the product solved an immediate need at their company.
It was a great exercise for us here at V.i. Labs and we hope we can participate in more events like this one!
Does the 90 second pitch clearly articulate the V.i. Labs value proposition? Let us know what you think in the comments.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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