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Our Mission

We help software vendors drive better business outcomes by giving them powerful insight into how their software is being used.  

Our software usage analytics solutions help teams - product, sales and marketing, customer success - make better, data-driven decisions, be more customer centric, and generate revenue in an increasingly competitive world. From strategies to prioritize product features, optimize development investment, accelerate trial conversions, improve user adoption, decrease churn, improve pricing, or enforce license compliance, we help software vendors build stronger customer relationships and grow their business.

Our Story

Revulytics has provided embedded usage analytics to the world’s leading software vendors for over a decade. The company was founded in 2006 to help software vendors address the challenges of unlicensed software – both software piracy and overuse by existing customers. We harnessed the power of software usage analytics to detect and identify infringing organizations, create actionable information to pursue these cases, and help our customers convert unlicensed users into paying customers. Since 2010, Revulytics customers’ compliance programs have generated more than $2.8 billion in new revenue using the company’s turnkey solutions and data services.

To meet the growing needs of our customers, we expanded our analytics platform to track the anonymous use of all software, provide powerful analytics to make data-driven decisions, and deliver in-application messaging to shape user behavior and receive customer feedback. Our out-of-the-box capabilities and straightforward implementation make our solutions easy to use by teams throughout a software organization.

Revulytics provides software usage analytics for software vendors and product teams developing desktop and server applications now and as they introduce cloud and cloud-tethered offerings.

Company Timeline

  • 2006

    Founded as V.i. Labs to address the challenge of global software piracy

  • 2008

    Introduced Compliance Intelligence to detect and identify unlicensed use giving software vendors a new strategy to open a revenue channel

  • 2010

    Customers recovered the first $15M in compliance revenue using software usage analytics

  • 2012

    Introduced Revenue Services offering turnkey compliance conversion worldwide

  • 2014

    Introduced Piracy Response to automate and accelerate piracy conversion for consumer software and emerging geographies

  • 2016

    Acquired Trackerbird Software Analytics giving visibility into all product usage to build better products, drive end-user adoption, and increase customer engagement

  • Rebranded as Revulytics: Revenue + Users + Analytics

  • Introduced Usage Intelligence Sprint to provide turnkey product usage analytics for installed software applications

  • 2017

    Named a Gartner 2017 Cool Vendor in Tech Go-to-Market. First appeared in the Gartner Hype Cycles for Software-as-a-Service and Customer Experience

  • Introduced Revenue Services partner program to help customers turn unlicensed users into paying customers

  • 2018

    Introduced Data Enrichment an integration-free, data analytics solution for license compliance

  • Expanded Revenue Services partner program in China, Russia, and Brazil to better support customer revenue generation

  • Introduced advanced feature tracking and reporting capability in Usage Intelligence and increased the power of ReachOut helping customers realize additional value from their product usage analytics

  • 2019

    Introduced Usage Intelligence Hybrid to provide product analytics data on cross-platform desktop and web applications securely hosted on-premise or in the cloud

  • Announced Strategic Partnership with Connor to provide data-driven compliance and audit programs

  • 2020

    Reached $2.8B in new revenue generated for its customers since 2010

  • Flexera Acquires Revulytics and expands Software Monetization portfolio

Leadership Team

Committed to helping our customers drive business growth through analytics.

Meet the Team

Our Investors

Join the Revu-lution

We’re always looking for talented technical and business professionals to join our growing team to deliver leading software analytics solutions and services.

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Company News

Flexera Acquires Software Usage Analytics Leader Revulytics and Expands Software Monetization Portfolio

February 5, 2020

Combined Offering Provides Software Suppliers with Industry-Leading Solutions for Monetization, Compliance and Usage Analytics

February 5, 2020 – Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today announced that it has acquired...

TechBytes with Keith Fenech, VP, Software Analytics at Revulytics

June 24, 2019

Keith Fenech, VP, Software Analytics at Revulytics, tells us the 5 key lessons that he learned from the GDPR and how it could impact your business operations...

Our Partners

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Contact Us

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